Press - Modern Farmer

Press

 

FOR IMMEDIATE RELEASE
December 3, 2019
Contact: Ann McCarthy | Dir. of Marketing and Communications, Wholesome Wave
203.540.9884, [email protected]

DECEMBER 3RD IS GIVINGTUESDAY!
MODERN FARMER MEDIA STANDS WITH WHOLESOME WAVE AND 4X JAMES BEARD AWARD WINNING CHEF, MICHEL NISCHAN, TO SUPPORT FAMILIES IN NEED THIS HOLIDAY SEASON!

Modern Farmer Media (modernfarmer.com), the preeminent digital publisher for sustainable farming, is about to roll out bold social initiatives in digital publishing that bring awareness to America’s most influential community and resource – farming! Today, modernfarmer.com recognizes Wholesome Wave’s Fruits and Vegetables for All‘ Fund!

Co-Founded by James Beard Award Winning Chef Michel Nischan, Wholesome Wave is a national nonprofit that empowers people struggling with food insecurity to make healthier food choices by increasing affordable access to fruits and vegetables.

“When low-income families have the resources to choose something as simple and delicious as fruits and vegetables, they make the healthy choice,” commented Nischan. “That is why Wholesome Wave exists. To restore the dignity of choice for people who otherwise can’t afford it.”

Understanding the critical role today’s farming has on social issues and climate change has sparked the idea for launching a social movement on the premise that today we are all “Modern Farmers.” It’s this idea which publicizes the fact that everyone makes decisions every day about what they eat, what they wear, and how they live.

“Unfortunately, some people don’t always have the means to make those decisions which is why, today, Modern Farmer Media stands with Wholesome Wave and Michel Nischan to bring awareness for families in need of wholesome food this holiday season,” said Jim Schiekofer, Modern Farmer’s CRO.

By promoting Wholesome Wave’s Giving Tuesday campaign on its site with artwork from Peadoodles artist, Lisa Slavid, Modern Farmer hopes to help drive more awareness to the Fruits and Vegetables for All‘ Fund! Every person who donates on or before December 3, 2019 will be entered into a drawing to win a signed framed Peadoodle of their very own.

We are asking our community of modern farmers to stand with us on this issue and donate. Help families in need enjoy wholesome food this holiday season with a $10 GivingTuesday donation to the Fruits and Vegetables for All‘ Fund!

About Modern Farmer: Modern Farmer is the authoritative resource for today’s cutting-edge food producers and consumers: the farmers, wannabe farmers, chefs, and passionate home cooks who are influencing the way we eat right now. Blending hands-in-dirt service, soulful inspiration, and whip-smart reporting, Modern Farmer understands that a tomato is never just a tomato – it’s also a political, and deeply personal, statement about who we want to be and the world we hope to live in.

About Wholesome Wave: Located in Bridgeport, Connecticut, Wholesome Wave is a national nonprofit that empowers underserved consumers to make healthier food choices by increasing affordable access to fruits and vegetables. Founded in 2007 by James Beard Award-winning Chef Michel Nischan and former U.S. Undersecretary of Agriculture Gus Schumacher, Wholesome Wave addresses complex problems with innovative and effective solutions, including “SNAP Doubling” (2 for 1 produce at grocery stores and farmers markets) and “Wholesome Rx” (doctors writing prescriptions for produce). For more information, visit wholesomewave.org