About Us

Modern Farmer is the authoritative resource for today’s cutting-edge food producers and consumers: the farmers, wannabe farmers, chefs, and passionate home cooks who are influencing the way we eat right now. Blending hands-in-dirt service, soulful inspiration, and whip-smart reporting, Modern Farmer understands that a tomato is never just a tomato—it’s also a political, and deeply personal, statement about who we want to be and the world we hope to live in.

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The Team

Jim Schiekofer

Chief Revenue Officer
Jim Schiekofer has held top revenue and marketing positions at The Weather Channel, Trusted Media Brands, USA TODAY Sports, and Hearst Magazines. Jim has also helped develop and launch several digital video and mobile applications such as We Are The Hits, and Fanbreaks.

P.S. When Jim’s not on a baseball field, basketball court, or football field coaching, you can find him walking the farmers markets in Westchester, NY.

Tom Herber

Director of Finance
Tom Herber received his bachelor’s degree from Manhattan College and his MBA from Iona College. He has 30 years of experience in the media industry; before joining Modern Farmer, he worked at Hearst Corporation and TV Guide.

P.S. Tom spends lots of time in the field (and on the court)—as a referee for high-school and semi-pro football, baseball, and basketball games.

Lavender Halsey

Director of Business Operations
Lavender Halsey has worked with the finance and operational departments of young companies, including Imagine Partners, Oasis Spa, Freya Farm, and New Skete.

P.S. Lavender is a 13th-generation farmer. Her family’s Southampton, New York, farm was founded in 1644, and has been certified organic since the 1980s.