Penzeys Spices, a wholesaler of high-end dried spices, herbs, and blends that also operates 70 retail stores, might not seem like the most likely company to endure political attacks. But when the head of the company took a stand against Trump, that's just what happened.
Penzeys, based in Wauwatosa, Wisconsin (immediately bordering Milwaukee), has long served as a supplier for cooks worldwide that don’t have access to large spice markets. The company sells a wide variety of dried herbs and spices, as well as a large number of custom-made spice blends, boullions, and other flavorings. The company has a large following in the home cook community; it’s not uncommon to see food bloggers casually throw out the word “Penzeys” as a solution to any spice problem.
This past Tuesday, the current head of the company, Bill Penzey, Jr., sent out a newsletter that’s attracting a surprising amount of negative attention from conservative bloggers, writers, and Facebook commenters. In it, Penzey railed against the election of Donald Trump. “The open embrace of racism by the Republican Party in this election is now unleashing a wave of ugliness unseen in this country for decades,” wrote Penzey.
In a follow-up message on Facebook, Penzey refused to back down, though he did apologize to any non-Trump-voting Republicans. From the Facebook post:
For the rest of you, you just voted for an openly racist candidate for the presidency of the United States of America. In your defense, most of you did so without thinking of the consequences of your candidate’s racism because, for most of you the heartbreaking destruction racism causes has never been anything you or your loved ones have had to experience. But the thing is elections have their consequences. This is no longer sixty years ago. Whether any of us like it or not, for the next four years the 80% of this country who did not just vote for an openly racist candidate are going to treat you like you are the kind of person who would vote for an openly racist candidate.
Penzey, notes the Milwaukee Journal-Sentinel, has a history of activism, having previously railed against a bill aimed at making it harder for schools with racist American Indian mascots to change their names.
Interestingly, it became somewhat of a family affair when another spice shop jumped into the fray. The Spice House, today based mostly in Illinois, is run by husband-and-wife duo Tom and Patty Erd. Patty happens to be the sister of Bill Penzey, Jr. In their own Facebook message, Patty declared: “My husband and I are very careful to never bring politics or personal opinions into our spice company, they have no business there.” Capitalizing on any rage at Penzeys, the Spice House is offering discounts with the code “NOPOLITICS.” (The strategy appears to have backfired; many of the comments on the Spice House’s Facebook page are declarations of anger at the company for refusing to condemn Trump.)
We would also suggest boycotting any publication that uses a pun based on the word “spicy” to describe these events.