Last Updated July 7, 2024
Protecting Your Privacy and Servicing Your Needs
Modern Farmer (“we” or “us”) is devoted to people and solutions, for a resilient North American food system. We value integrity, and we’re deeply committed to protecting your privacy and the security of the information visitors (“you”) share with us.
We believe you have the right to know everything regarding the information we collect about you, how this information benefits you, and how you can decline the use of any of this information.
This privacy policy applies to all information-gathering activities of Modern Farmer, online and offline.
This Policy outlines:
- Does Modern Farmer collect information from children?
- What personally identifiable information does Modern Farmer collect?
- Does Modern Farmer collect anonymous website user information?
- Does Modern Farmer disclose information to third parties?
- How do I update my communications preferences or update the information Modern Farmer has about me?
- What other information should I know about Modern Farmer’s data practices?
- How can I contact Modern Farmer?
- How can I opt out of tracking?
1. Information from Children
Modern Farmer is a general-audience digital platform that is not targeted to children under the age of 13. Modern Farmer does not knowingly collect personally identifiable information from children under the age of 13. In order to comply with the Children’s Online Privacy Protection Act, we ask that you not provide personally identifiable information to us if you are under the age of 13. We urge parents and guardians to supervise their children’s online browsing.
2. Information Collection and Use: Personally Identifiable Information
Modern Farmer only collects the personally identifiable information that you provide to us. Personally identifiable information includes data such as your name, email address, or telephone number. For information about updating or requesting deletion of your personally identifiable information, email us at info@modfarmer.com.
Requests and Customer Service
When a visitor asks us to provide information or a service, we request information to enable us to respond to the visitor. This information could include contact information such as name, email address, and mailing address.
Email Addresses
If a visitor wishes to subscribe to an e-newsletter or make a donation, we collect registration information including the visitor’s name and email address. We occasionally send registered visitors messages about features on our website, promotions, events, donation appeals, sponsored emails from other organizations, or other information that may be of interest to them. You may change your email preferences or unsubscribe from email communications at any time (please see the “Updating Your Communication Preferences and Personally Identifiable Information” section below).
3. Information Collection and Use: Anonymous or Aggregate Data
We may collect information about your interaction with Modern Farmer sites, applications, and services. For example, we may use website analytics tools on our site to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find our site, the pages you view within our site, your browser add-ons, and your browser’s width and height. We may also use technologies, such as cookies and web beacons (described below), to collect information about the pages you view, the links you click, and other actions you take on our sites and services. Additionally, we may collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times, and referring website addresses.
We keep copies of this data in a secure data environment that allows us to analyze and improve services for our visitors. Modern Farmer may use profile information to offer promotions to visitors, improve or customize the content of the site for a visitor, or direct certain types of information to a visitor. We may share aggregate profile information (without individually identifying information) with third parties.
Cookies
A cookie is a small data file stored on a visitor’s computer that contains information about the visitor. We use both session ID cookies and persistent cookies. A session ID cookie terminates once a visitor closes his or her browser. A persistent cookie is a small text file stored on the visitor’s hard drive for an extended period of time. Persistent cookies enable us to track and target the interests of our visitors so we can enhance the visitor experience on our site.
We use cookies to count the number of visitors to our website; the cookie enables us to distinguish repeat visitors from new visitors. Persistent cookies can be removed by following your browser help file directions. If visitors decline cookies, some portions of our site that depend on cookies may be inaccessible or slower to access.
We, or a data provider we have engaged, may place or recognize a unique cookie on your browser to enable you to receive customized ads, content or services. No personally identifiable information is placed into these cookies. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, such as your email address, in hashed, non-human readable form. To opt out of these cookies or learn more, please go to http://www.networkadvertising.org/managing/opt_out.asp.
Additionally, emails we send may contain a bit of code known as a “web beacon.” This code allows us to understand the time and date of when a user has opened an email and when he or she has utilized a link within the email to visit a website. Our web beacons do not collect personally identifiable information. Visitors wishing to disable our web beacons should do so by turning images “off” in their email client (e.g., Outlook, Gmail). Please see your email client for more information.
| Cookie | Duration | Description |
|---|---|---|
| __cfduid | 1 month | The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address d apply security settings on a per-client basis. It doesnot correspond to any user ID in the web application and does not store any personally identifiable information. |
| __gads | 1 year | This cookie is set by Google and stored under the name dounleclick.com. This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. These cookies can only be read from the domain that it is set on so it will not track any data while browsing through another sites. |
| _fbp | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors. |
| _gat_gtag_UA_37678677_1 | 1 minute | Google uses this cookie to distinguish users. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
| _s | 30 minutes | This cookie is associated with Shopify's analytics suite. |
| _shopify_s | 30 minutes | |
| _shopify_y | 1 year | |
| _y | 1 year | |
| ads | 1 day | |
| cli_user_preference | 1 year | This cookie stores consolidated information of consent of all categories in the GDPR Cookie Consent plugin. This cookie is used to ensure the smooth functioning of the plugin with certain cache plugins. |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary". |
| CookieLawInfoConsent | 1 year | |
| csrftoken | 11 months | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
| DSID | 1 hour | To note specific user identity. Contains hashed/encrypted unique ID. |
| fr | 2 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| gadsTest | 50 years ago | |
| GED_PLAYLIST_ACTIVITY | ||
| GPS | 30 minutes | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location |
| IDE | 2 years | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| ig_did | 2 years | |
| ig_nrcb | 1 year | |
| mid | 2 years | The cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security. |
| test_cookie | 11 months | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies. |
| trx | 2 years | |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| VISITOR_INFO1_LIVE | 5 months | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| YSC | This cookies is set by Youtube and is used to track the views of embedded videos. |
Log Files
Like most websites, we use log files to track visitors’ access to our website. This log file includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We use this information to analyze trends, administer the site, track visitor movement in the aggregate, and gather broad demographic information for aggregate use.
Clear Gifs (Web Beacons/Web Bugs)
We may employ software technology called “clear gifs” (also known as “web beacons” or “web bugs”) that help us better manage content on our site by informing us what content is most popular and most effective. Clear gifs are tiny graphics with a unique identifier, and they are used to track the online movements of website visitors. Clear gifs are invisible on the page and are about the size of the period at the end of this sentence. Clear gifs are not tied to visitors’ personally identifiable information
When you receive newsletters or promotional email from Modern Farmer, we may use customized links or similar technologies to determine whether the email has been opened and which links you click in order to provide you more focused email communications or other information.
In order to offer you a more consistent and personalized experience in your interactions with Modern Farmer, information collected through one Modern Farmer application or service may be combined with information obtained through other Modern Farmer applications or services. We may also supplement the information we collect with information obtained from other companies, such as Google Analytics.
4. Information Disclosure to Third Parties
We do not disclose information from or about you except as described in this policy.
Legal Requirements
We may need to disclose information collected from or about you as required by law, if we have a good-faith belief that disclosure is necessary to comply with a judicial proceeding request, court order, or legal process, to assert or defend our legal rights, to enforce our Terms of Use, to protect us or others from violation of legal rights, or to prevent harm to persons or property.
Non-Personal Aggregate Information
We may share aggregated demographic information with third parties such as foundations providing funding, charitable donors, or third parties with whom we have marketing alliances.
Service Providers
We share personally identifiable information on an as-needed basis with companies that provide services for us. For example, the companies that operate our website, maintain our computers, and prepare our postal mailings need access to the information necessary to perform their tasks. Likewise, the companies that administer features on our website, or that provide professional or logistics services to us may receive information about visitors in order to perform their work for us.
Business transactions
If there is a change of control in Modern Farmer (whether by merger, sale, or otherwise) or a sale or transfer of its assets, your information could be sold or transferred as part of that transaction and your PII and other information could potentially be used by the purchaser or other recipient of said information.
You acknowledge that Modern Farmer may process and store your information in the US, and that, as a result, US governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through the laws of the US.
Public Postings
Modern Farmer provides numerous opportunities for visitors to express their opinions and views, which are subject to the standards of conduct in our community guidelines. Content you submit to these forums will be made publicly available. For example, statements made in an online discussion forum or comment thread will be made publicly available and attributed to you, subject to Modern Farmer’s sole discretion. You should be careful not to post anything that you do not wish to be publicly available, such as your personal contact information or sensitive information. Once information is made publicly available on our website (no matter how long it may remain available), it may be copied or downloaded by other persons, and we have no control over who may obtain the information or what they may do with it.
Surveys and Polls
We occasionally conduct surveys and polls. Participation in these is completely voluntary. Non-personal demographic information collected in surveys or polls will be used to monitor and improve the website. If a survey or poll requests personally identifiable information, that information will only be used for the purpose disclosed at the point of collection.
Google Analytics Demographics and Interest Reporting
Modern Farmer collects data about you and your visits via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation. This non-personally identifiable data includes information about your demographics and general interests. We do not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through these means.
5. Updating Your Communications Preferences and Personally Identifiable Information
If you do not want to receive commercial/promotional email or online newsletters to which you have subscribed, email us at support@modfarmer.com or utilize the unsubscribe option available on commercial email communications.
As described above, from time to time, we make your PII available to third parties. If you do not want us to share your PII with other companies or organizations, you may opt out of this information sharing by emailing us at support@modfarmer.com This notice is designed to comply with California’s “Shine the Light” law, but the opt-out option is available to all of our visitors.
6. Other Information
Security
We take physical, technical and administrative precautions to protect our visitors’ information from unauthorized access or use. Notwithstanding these measures, no transmission of data over the Internet or any other public network, or any online service, can be guaranteed to be 100-percent secure.
Links to Third-Party Websites and Co-branding
Modern Farmer contains links to third-party websites that offer products, services, and features that may be of interest to visitors. User-created content such as comments or profile pages also may include links to or addresses for third-party websites. Modern Farmer is not responsible for the privacy and security practices of those third-party sites; this policy does not govern those websites. We encourage our visitors to be aware when they leave our website and to read the privacy policies and terms of use of each website that they visit.
Modern Farmer periodically collaborates with other companies to offer content and additional features through our website. Because these offerings are not provided by us, they are subject to the third party’s privacy policies and procedures.
Notification of Changes
If we update our privacy policy, we will post those changes to this web page and revise the “Last Updated” date at the top of this page. We encourage our visitors to review this policy each time they visit our website.
International Visitors and Jurisdiction
This website is published in the United States. Information collected on this website is subject to the laws of the United States, and US law shall govern in any and all disputes, including privacy or defamation issues. Your use of this website or submission of information to us constitutes your consent to the transfer of that information from your home country to the US.
7. Contact Information
If you have any questions regarding this privacy policy statement or if you feel that this site has not followed its stated information policy, feel free to contact us at support@modfarmer.com.
Additionally, you may contact your state or local consumer protection office, the Direct Marketing Association’s Guidelines for Ethical Business Practice, the Better Business Bureau, or the Federal Trade Commission by phone at (202) FTC-HELP (202/382-4357) and online at www.ftc.gov.
Modern Farmer complies with all the stringent standards of ethical conduct set forth by the Direct Marketing Association.
8. How to Opt Out of Tracking
We use some third-party tools to collect data about how visitors interact with our site. You can find more information about how we use these tools in our privacy policy above. If you’d prefer that we not track your interactions, you may opt out by using the following links: