Agricool cultivates juicy berries using aeroponics.
Agricool is a Parisian urban agriculture tech start-up that recently raised $28 million to scale its business: growing strawberries in reclaimed shipping containers in central Paris using vertical farming methods. Since the plants are cultivated using aeroponics — that is, by spraying a mist of water and nutrients on the plants’ exposed roots (as opposed to the plants growing in soil) — their process uses 90 percent less water than conventional agriculture. Pesticides aren’t needed because they grow in a controlled environment, and their carbon footprint is almost nonexistent because the transportation radius is less than 20 kilometers. Additionally, they claim to be 120 times more productive than traditional, soil-based agriculture, and their LED lights are powered by renewable energy.
Founded in 2015 by Gonzague Gru and Guillaume Fourdinier — two friends who grew up on farms in the French countryside — Agricool’s principles are based on sustainability without compromising profitability. Furthermore, their business model can be imitated anywhere. Proof of their scalability is that they operate a strawberry container in Dubai. With their latest round of investments, they are planning to add about 100 containers to their current fleet by 2021.
Their strawberries can be purchased at Monoprix supermarkets, as well as La Grande Epicerie de Paris, one of the city’s most exclusive food halls.