Meet the Modern Farmer: Yong Rueb
Yong Rueb and her husband battled extreme climate swings to establish a thriving vegetable operation, yielding okra, eggplant, and tomatoes.
Meet the Modern Farmer: Yong Rueb
Yong Rueb and her husband battled extreme climate swings to establish a thriving vegetable operation, yielding okra, eggplant, and tomatoes.
Yong Rueb has a ready answer to what she considers the obvious question: “Who’s crazy enough to farm the desert?” Two decades ago, the now 63-year-old and her husband, John, 62, were itching to shed their corporate jobs when they relocated from Chicago to arid Arizona. Even in early middle age, she admits, “We were too naÁ¯ve to worry that it wouldn’t work.”
But not that naÁ¯ve. Yong has always maintained her career as an accountant. “It makes sense for me to earn a steady paycheck,” she explains, “because there’s uncertainty in agriculture. You don’t know what kind of income you’ll have each month or year. And in the beginning, we were raising two sons.”
Between her predictable compensation and John’s sweat equity, the two battled extreme climate swings – via shade cloths, hoop houses, and drip tape irrigation systems – to establish a thriving vegetable operation, yielding okra, eggplant, and tomatoes, all Certified Naturally Grown.
The couple’s 19 garlic varieties have proved most profitable. “You grow what pays the bills,” says the ever-pragmatic Yong with a shrug, before waxing romantic about the path she and John chose back in the 1990s: “It’s incredible to see a tiny seed produce a beautiful vegetable. Mother Nature gets the credit, but I love knowing that I helped make it happen.”
Follow us
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Want to republish a Modern Farmer story?
We are happy for Modern Farmer stories to be shared, and encourage you to republish our articles for your audience. When doing so, we ask that you follow these guidelines:
Please credit us and our writers
For the author byline, please use “Author Name, Modern Farmer.” At the top of our stories, if on the web, please include this text and link: “This story was originally published by Modern Farmer.”
Please make sure to include a link back to either our home page or the article URL.
At the bottom of the story, please include the following text:
“Modern Farmer is a nonprofit initiative dedicated to raising awareness and catalyzing action at the intersection of food, agriculture, and society. Read more at <link>Modern Farmer</link>.”
Use our widget
We’d like to be able to track our stories, so we ask that if you republish our content, you do so using our widget (located on the left hand side of the article). The HTML code has a built-in tracker that tells us the data and domain where the story was published, as well as view counts.
Check the image requirements
It’s your responsibility to confirm you're licensed to republish images in our articles. Some images, such as those from commercial providers, don't allow their images to be republished without permission or payment. Copyright terms are generally listed in the image caption and attribution. You are welcome to omit our images or substitute with your own. Charts and interactive graphics follow the same rules.
Don’t change too much. Or, ask us first.
Articles must be republished in their entirety. It’s okay to change references to time (“today” to “yesterday”) or location (“Iowa City, IA” to “here”). But please keep everything else the same.
If you feel strongly that a more material edit needs to be made, get in touch with us at [email protected]. We’re happy to discuss it with the original author, but we must have prior approval for changes before publication.
Special cases
Extracts. You may run the first few lines or paragraphs of the article and then say: “Read the full article at Modern Farmer” with a link back to the original article.
Quotes. You may quote authors provided you include a link back to the article URL.
Translations. These require writer approval. To inquire about translation of a Modern Farmer article, contact us at [email protected]
Signed consent / copyright release forms. These are not required, provided you are following these guidelines.
Print. Articles can be republished in print under these same rules, with the exception that you do not need to include the links.
Tag us
When sharing the story on social media, please tag us using the following: - Twitter (@ModFarm) - Facebook (@ModernFarmerMedia) - Instagram (@modfarm)
Use our content respectfully
Modern Farmer is a nonprofit and as such we share our content for free and in good faith in order to reach new audiences. Respectfully,
No selling ads against our stories. It’s okay to put our stories on pages with ads.
Don’t republish our material wholesale, or automatically; you need to select stories to be republished individually.
You have no rights to sell, license, syndicate, or otherwise represent yourself as the authorized owner of our material to any third parties. This means that you cannot actively publish or submit our work for syndication to third party platforms or apps like Apple News or Google News. We understand that publishers cannot fully control when certain third parties automatically summarize or crawl content from publishers’ own sites.
Keep in touch
We want to hear from you if you love Modern Farmer content, have a collaboration idea, or anything else to share. As a nonprofit outlet, we work in service of our community and are always open to comments, feedback, and ideas. Contact us at [email protected].by Debbie Weingarten, Modern Farmer
July 5, 2017
Modern Farmer Weekly
Solutions Hub
Innovations, ideas and inspiration. Actionable solutions for a resilient food system.
ExploreExplore other topics
Share With Us
We want to hear from Modern Farmer readers who have thoughtful commentary, actionable solutions, or helpful ideas to share.
SubmitNecessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and are used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.