Master of the Maple Syrup Universe
How one Wall Street guy tried to take over the maple syrup market.
Master of the Maple Syrup Universe
How one Wall Street guy tried to take over the maple syrup market.
There are more tappable maple trees in New York State than anywhere else in the world. One operation, Crown Maple Syrup, produced at Madava Farms in Dutchess County, New York, is looking to maximize the market with the most technologically-advanced and largest sugar house in the world – a building that has the capacity to produce twice as much syrup as the largest producer in Canada.
The man behind this operation, Robb Turner, isn’t shy about his ambitions. After buying his family a vacation home in the Hudson Valley in 2006, he fell in love with the 800-acre property’s wide range of geography, trout streams, forests and fields, and the amazing view at the top of the mountain. He soon discovered the abundance of maple trees as well – about 25,000.
For about a year and a half, the co-founder and managing partner of a private equities firm in New York City canvassed North America looking at maple syrup technology. When he began talking to local neighbors and friends about maple tree tapping, he knew he had to use the most technologically-advanced processes to create his organic maple syrup. Eventually, Turner commissioned the world’s largest reverse-osmosis machine to maximize his maple output in addition to working closely with Mike Farrell, the director of Cornell University’s Uihlein Sugar Maple Research and Extension Field Station.
urner’s research revealed that maple syrup is produced by tapping trees during the 20-or-so prime tapping days a year. These are days when the weather is right: In the 40s during the day and below freezing at night. Then, the collected sap is heated to evaporate the extra liquid, forming a thick syrup, and then often barreled over several days. But Turner began to wonder two things: (1) why the sap couldn’t be turned into syrup and barreled the same day it came out of the tree to preserve freshness and (2) if there wasn’t another way to remove the extra liquid apart from prolonged exposure to heat, which some say causes burning and excess caramelization.
In 2011, Turner and his wife Lydia began their first maple syrup production season at Madava Farms (named for their two daughters, Maddie and Ava). “The reason I get excited about the sugaring season and Crown Maple is that it allows us to be stewards of these amazing hardwood forests,” says Turner, who makes it a point to work with local environmental groups like the New York Forest Owners Association and the nearby Cary Institute of Ecosystem Studies.
In order to barrel the syrup on the same day, it’s necessary to produce enough syrup to fill at least one barrel. While this seems like an easy task (a barrel’s not that big, right?), it becomes more daunting when you realize that it takes 40-50 gallons of sap to make one gallon of syrup. Jacob Griffin, executive chef and retail manager at Madava Farms, explains that with many environmental factors at play, yield at the end of the day and season can vary significantly. Over a season, a single tap will produce anywhere from a third to a half-gallon of syrup. At 40,000 taps, a light day can be as little as one barrel, while 10 barrels can be made on a good day.
Some farms, and especially small-batch producers, don’t always have the capacity to fill a barrel in one day, so they will often fill one over several days. Why is that so bad? Griffin says, “Natural yeasts and bacteria live in the air and can find maple sap an inviting place to grow. Barreling the maple the same day the sap is harvested significantly decreases this growth. Mold and bacteria growth reduces yield, but more importantly, contaminates and detracts from the natural flavor of maple.” He adds, “Our sugaring crew will work all hours of night until the sap has all been converted. We average less than 18 hours from bark to barrel.”
Other maple syrup producers put same-day barreling at a priority as well. Nearby purveyor Snowy Pass Farm, who has been in the business for eight years, produced about 60 gallons of syrup last year and also commits to barreling within 24 hours of tapping the tree. They’ve added another component as well to improve sap quality – an ultraviolet sterilizing lamp. Owner Colin Brodsky says, “As the sap enters our sugarhouse, we pass it through a stainless steel chamber that contains a glass tube with a UV lamp. The UV lamp kills any trace microorganisms, helping to ensure the sap remains at the highest possible quality.”
The sugarhouse at Snowy Pass.
Some Snowy Pass syrup on display at Another Fork in the Road , a store where the syrup is sold.
Last season’s upgraded aSAP RO machine, a reverse osmosis device to make maple syrup.
However, the main technological advance comes in with the evaporating process. While you must boil the sap at some point in order to create maple syrup, using a reverse osmosis machine for at least part of that process is faster and more energy efficient. During his research, Turner saw many larger producers in Vermont and Quebec using a reverse osmosis unit to remove about 45 percent of the water. Even Snowy Pass Farm uses one, a small-scale system that they designed themselves.ƒ
Sap is 98 percent water, so that still left a lot of evaporating to do, done by heating in an evaporator machine or by more traditional methods. At Snowy Pass Farm, after they reach about 6 percent sugar concentration in the sap using the reverse osmosis machine, they then boil the sap over a wood fire until they reach 67 percent sugar – when it becomes maple syrup. “In general, we believe technology has a lot of value in producing very high-quality maple syrup in an environmentally responsible manner. But it’s also important to not lose sight of traditional production methods that have made a wonderful product for hundreds of years,” Brodsky says, which is why they use a combination of new technology along with the traditional wood-burning method.
With technology as a focus, Turner commissioned the Leader Company in Vermont to work with Springtech to custom-build a gigantic reverse osmosis unit – the only one of its kind when he commissioned it – with the ability to remove 90 percent of the water without any heating. This super-machine processes 3,000 gallons per hour and can handle 100,000 taps.
At this stage, some heating is still necessary to evaporate the remaining 8 percent of liquid, so the sap is then sent to the evaporator. Staying true to form, Turner has one of the largest and most energy-efficient evaporators. Madava Farms is also using a new proprietary filtering technology called Dissolved Air Floatation. Compton Chase-Lansdale, the farm’s CEO, explains, “This process removes cellulose and other extraneous materials from the sap before it moves through our system.” With more efficient filtration, he claims the syrup is improved.
And, indeed, feedback on Madava Farms’ syrup has been good. The syrup is sold to famous chefs and everyday consumers alike – each barrel goes through a rigorous tasting and grading process by Griffin, with its tasting notes and suggested uses labeled on each barrel. That way, Griffin can recommend that Chef Jonathan Benno of Lincoln Ristorante in New York City use this batch for his Tortelloni di Zucca or that Blue Marble Ice-Cream in Brooklyn use that batch for their maple-flavored ice-cream. Snowy Pass Farm stays more local, with their products (they also produce a birch syrup and honey) only being sold to restaurants and consumers in the Hudson Valley.
Syrup technology continues to be tested at both farms. Brodsky says Snowy Pass has been selected as one of two farms in New York that will serve as official research collaborators with Cornell University for a new study launching this spring that will aim to model the economic viability of birch syrup production in New York State. Chase-Lansdale says that Madava Farms is investigating remote sensor technology for use in the forests to enhance the ability of their forest crew to efficiently locate and remedy any leaks in their extensive tapping infrastructure. Staying on the cutting edge of technology in the field will allow them to continue producing high-quality syrup, even as their output increases. Head of Maple Operations at Madava Farms Tyge Rugenstein says that they have increased output by 20 percent in the last year and are looking to expand to other “maple-rich” locales upstate. “New York State has amazing potential for growth with its naturally dense sugar maple forests,” he says.
Vermont, you’ve been warned.
Follow us
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Want to republish a Modern Farmer story?
We are happy for Modern Farmer stories to be shared, and encourage you to republish our articles for your audience. When doing so, we ask that you follow these guidelines:
Please credit us and our writers
For the author byline, please use “Author Name, Modern Farmer.” At the top of our stories, if on the web, please include this text and link: “This story was originally published by Modern Farmer.”
Please make sure to include a link back to either our home page or the article URL.
At the bottom of the story, please include the following text:
“Modern Farmer is a nonprofit initiative dedicated to raising awareness and catalyzing action at the intersection of food, agriculture, and society. Read more at <link>Modern Farmer</link>.”
Use our widget
We’d like to be able to track our stories, so we ask that if you republish our content, you do so using our widget (located on the left hand side of the article). The HTML code has a built-in tracker that tells us the data and domain where the story was published, as well as view counts.
Check the image requirements
It’s your responsibility to confirm you're licensed to republish images in our articles. Some images, such as those from commercial providers, don't allow their images to be republished without permission or payment. Copyright terms are generally listed in the image caption and attribution. You are welcome to omit our images or substitute with your own. Charts and interactive graphics follow the same rules.
Don’t change too much. Or, ask us first.
Articles must be republished in their entirety. It’s okay to change references to time (“today” to “yesterday”) or location (“Iowa City, IA” to “here”). But please keep everything else the same.
If you feel strongly that a more material edit needs to be made, get in touch with us at [email protected]. We’re happy to discuss it with the original author, but we must have prior approval for changes before publication.
Special cases
Extracts. You may run the first few lines or paragraphs of the article and then say: “Read the full article at Modern Farmer” with a link back to the original article.
Quotes. You may quote authors provided you include a link back to the article URL.
Translations. These require writer approval. To inquire about translation of a Modern Farmer article, contact us at [email protected]
Signed consent / copyright release forms. These are not required, provided you are following these guidelines.
Print. Articles can be republished in print under these same rules, with the exception that you do not need to include the links.
Tag us
When sharing the story on social media, please tag us using the following: - Twitter (@ModFarm) - Facebook (@ModernFarmerMedia) - Instagram (@modfarm)
Use our content respectfully
Modern Farmer is a nonprofit and as such we share our content for free and in good faith in order to reach new audiences. Respectfully,
No selling ads against our stories. It’s okay to put our stories on pages with ads.
Don’t republish our material wholesale, or automatically; you need to select stories to be republished individually.
You have no rights to sell, license, syndicate, or otherwise represent yourself as the authorized owner of our material to any third parties. This means that you cannot actively publish or submit our work for syndication to third party platforms or apps like Apple News or Google News. We understand that publishers cannot fully control when certain third parties automatically summarize or crawl content from publishers’ own sites.
Keep in touch
We want to hear from you if you love Modern Farmer content, have a collaboration idea, or anything else to share. As a nonprofit outlet, we work in service of our community and are always open to comments, feedback, and ideas. Contact us at [email protected].by Devorah Klein Lev-Tov, Modern Farmer
December 27, 2013
Modern Farmer Weekly
Solutions Hub
Innovations, ideas and inspiration. Actionable solutions for a resilient food system.
ExploreExplore other topics
Share With Us
We want to hear from Modern Farmer readers who have thoughtful commentary, actionable solutions, or helpful ideas to share.
SubmitNecessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and are used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.