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Illustration by Mikey Burton

Making the case for bovine water beds.

“Treat every cow like she’s the one.” That’s the tagline of DCC Waterbeds, the maker of two-chamber, water-filled mattresses that cows gently kneel onto.

Sounds crazy, but a Colorado State University study showed that DCC’s waterbeds significantly reduced hock sores — the bovine equivalent of bedsores — found on cows that sleep on hard floors. “Studies have shown that a comfortable cow produces more milk,” says DCC’s Holly Harper. She says farmers were skeptical at first, but the company has now sold thousands of the beds all over the world.

Up Next: Lava Lamps?