The world of electronic cigarettes is, on the whole, a wildly unregulated market in which pretty much anybody can make whatever they want and market it in whatever way they want. Nobody has any real idea of the long-term effects vaping can have on a person; some studies note that they are likely to be less harmful than smoking cigarettes, but many people might ask, “What’s more harmful from a consumer perspective than smoking cigarettes?”
Into that world comes Vape Organics, which can’t do much to see if vaping is safe for the general public, but can at least control its own product – a minor step forward, but an important one. Vape Organics is owned by parent company Trademark Cosmetics, which creates (often organic) cosmetics to be labeled under various brands. “There were team members [at Trademark] who were vaping these really low-quality products,” said Sheerlie Ryngler, director of operations at Vape Organics, in a phone interview. “So we wanted to use our expertise to offer the vape community something better, and really try to raise the standards in the industry by adhering to the most stringent standards available.”
Organic certification is no joke. It is expensive and difficult to create a product that’ll pass the USDA’s rules. (The mere fact that they are stringent doesn’t make them necessarily correct or even good, but certainly they’re a better guideline than nothing at all.) Vape Organics makes the liquids that you put into a refillable e-cigarette. The company already has a zero-nicotine certified organic vape liquid, which is mostly made of vegetable extracts and organic extracts*, but this new certification (according to documents provided by Vape Organics, the USDA certified these on May 28; the USDA apparently has yet to update its own website by the time of this writing) crowns the first vape liquid containing nicotine to be certified organic.
Certified organic cigarettes have existed for years. American Spirit, for example, makes a variety of organic cigarettes. In terms of safety, there’s basically no difference, according to research from Stanford University: the fact that the tobacco in these cigarettes was grown without genetic modification or fertilizers doesn’t negate the fact that they’re, you know, still cigarettes. But vaping, at least theoretically, removes a lot of the dangers from the combustion of tobacco, so why not go the whole nine yards and remove any health hazards from conventional tobacco farming? At least, that’s what Vape Organics says.
On the other hand, research is contradictory about whether organic food is healthier for people than conventional food. That’s not necessarily a knock against organics; organic food might taste better, or protect against the dangers of monocropping, or keep farmland soil full of nutrients, or any of a dozen other possible advantages that don’t include whether the food is significantly healthier for humans. Vape Organics’s tobacco, which, Ryngler tells me, is grown somewhere in the Midwest, might not be any healthier for you to vape, but that doesn’t mean it’s necessarily a worthless distinction.
* Correction: Vape Organics tells us there are no sweeteners in their products. We apologize for the error.
Image courtesy Vape Organics