A Reality Show We Can Get Behind: “Keeping Up With the Cowdashians”

This spring, British online butcher Great British Meat Co. piloted Keeping Up With the Cowdashians, a spoof online web series detailing the bovine bickering of “five big-bottomed girls with egos to match!” In the first two-minute episode, which you can watch online, we meet the cows: Kim is the vain one (“she really fancies herself, she does”) and Khloe is the grumpy wildcard. It takes some imagination to appreciate the drama among five cows, but the narration is fantastic, the cows are extra-expressive, and the occasional close-up of a scandalized sheep adds to the magic.

“We’re not aiming for any Oscars with this,” Sam Wass, social media genius and director of the Great British Meat Co. told the Northumberland Gazette. The series didn’t go beyond the first episode (but you can see the trailer for episode two below), but what Wass produced might be the best two minutes ag marketing has seen since Real California Milk’s “happy cows come from California” campaign. Wass explained, “It’s all a bit of farmyard fun and hopefully will make people think a little bit about where their food comes from and how it is produced.”

Keeping Up With the Cowdashians is a uniquely British campaign – we guess that it’d never fly here in the U.S. The comparison of women to cows is unsavory (even downright im-moo-ral!) and there’s a “playing with your food” argument here that might ignite hatefire from certain parties, but the cows are cute and the puns are grand.

The Kardashians, we suspect, are not fans.

Update 9/18: Sam Wass sent us a note to say they are launching a new episode next week, titled “I am Burt.” “We reveal the cows are actually bulls with transgender issues!” he says. This will almost certainly be the final episode since the stars, “have already gone to the great grill in the sky.”